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Google Income Nearly Triples

Venturing into new online advertising formats has been very profitable for Google. The search engine giant reported its net income for the quarter has nearly triples. The success follows its efforts of expanding its ad business, beyond pay-per-click text ads, commonly offered by companies around the Net. Google has ventured into radio, video, newspaper and corporate brand ads as well. The company itself and Wall Street were very pleased with the report, though investors not as much.

Google?s market capitalization is well above $150 billion and it has exceeded market forecasts in all but one of its ten quarters since going public. Its shares dropped a slight 1.4% after the news came out, down to $494.69. Explaining the investors? disappointment, one analyst said "The stock is down because it wasn`t a blow-out quarter as many of us expected." Nevertheless, the income has nearly tripled in this the fourth quarter to $1.03 billion and revenue rose 67% to $3.21 billion.

And if these record numbers are not stunning enough, Google is the fastest dot-com public company to reach the $10 billion market value. In January alone, stock rose 9 percent. The rise is exceptional in size and rate, as the market value is already four times that of industry rival Yahoo. Meanwhile, Google is still excelling in its search engine control of the industry, with about 3 billion searches performed at its site in December alone. Don?t be surprised if the next big question looked up at Google will be how big is too big?