Startup Uses Apple`s Pod Term

A legal notice was sent by Apple Computer stating it owns the term pod on software and mobile devices. Apple has demanded therefore that a startup will stop using the word in marketing its application for updating podcasts on digital media players.

The Houston-based Podcast Ready offers free software, MyPodder. The software can be used to manage and update podcasts on a portable player. The present version of the software works on devices running Microsoft`s Windows Media Player software, but the company plans to launch soon a version of its product for the iPod.

Podcast Ready`s device partners often ship the software preloaded on digital players, and stamp the "Podcast Ready" brand on the package. Apple`s objections relate to the startup`s use of the term pod in relation to mobile devices and software. Russell Holliman, chief executive and founder of Podcast Ready said: "They don`t object to Podcast Ready, only to its use in the context of a portable device. But that`s kind of what podcasts are all about."

                                 

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