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Google and Intuit Become Partners

A new partnership was created between Google Inc. and Intuit Inc. the two companies aim to provide tools that would enable small businesses to use Intuit`s financial software to market themselves online. As part of the partnership, Google marketing tools would be built into QuickBooks 2007 products, so Intuit customers can list their businesses on Google`s mapping service, create advertising campaigns through its search engine, and post products for sale through the company`s classified ads services, Google Base.

According to Google Chief Executive Eric Schmidt, the partnership between the two firms will help the company reach more than 50% of small businesses that do not have an online presence. The new services would hopefully drive more sales of QuickBooks. In addition, Google plans to insert its desktop search software in QuickBooks, so small businesses can search their computers internal hard drive for information.

Google is offering businesses that do not have a Web page to host one that would basically be a landing page for the text ad that would appear on search results. Through Google AdWords, small businesses would be able to bid online for keywords used in search queries.