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Windows Live Search Engine by Microsoft

Microsoft will soon officially launch its new Windows Live Search engine, in an aim to overthrow market leader Google and wrestle away billions of dollars worth of online advertising. Windows Live Search will replace Microsoft`s current search engine MSN Searching 47 markets around the globe and 23 languages after being available for months in a test version.

According to Nielsen//NetRatings, Microsoft`s market share in Web search is going down, now being the third behind Google and Yahoo with less than 10% share in July, down from 11%in January. Derrick Connell, general manager of Microsoft`s Search Business Unit says he feels confident that the company can gain share. Microsoft said it plans to improve the search experience by allowing for advanced queries and presenting results on a new user-friendly interface.

A few years ago, Microsoft had no search engine of its own and no clear strategy about Web advertising, while Google and Yahoo have made multibillion-dollar businesses of search-related advertising. Since then, Microsoft is very serious about getting closer to the $15 billion U.S. market for Internet advertising with an overhauled Web presence under its new Windows Live brand.