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Traditional Media is the Most Trusted

A new survey released by LexisNexis has found that established media, such as television, is trusted more than Web publications of various kinds. The general consumer tends to believe more the traditional radio, newspapers and television news when the subject is as global as natural disasters or plagues. 50 percent of the surveyed are turning to TV news to catch up on such events, 42 percent turn to radio, while 37 percent prefer getting the information from the newspapers.

And only quarter of all the surveyed, even though Internet is gaining more and more popularity every day, said they would search for information on one or another Internet site. Chat rooms and blogs, surprisingly (or maybe not so much), will enjoy sharing their information only with 6(!) percent of the survey respondents.

The survey was thrown among more than 1000 consumers in the United States and around 300 business executives, all are from 25 to 64 years old. More then half of the people surveyed are planning to continue to trust the traditional media sources, while 35 percent said they do rely on the Internet. Accordingly, in the entertainment field the most popular were ranked traditional entertainment and lifestyle magazines, and only after them were chat rooms and blogs. The Internet, as it seems, is still not the main information source.