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Video-Sharing Site Jumpcut Acquired by Yahoo

Yahoo has recently acquired the video-sharing site Jumpcut. The site allows its users to create movies by themselves, by using the site`s online editing tools. The startup, based in San Francisco, will integrate into Yahoo`s Social Media group -the photo-sharing service Flickr, and the bookmark-sharing service Del.icio.us. Other details of the deal have not been revealed yet.

Jumpsuit sees only advantages in its joining to Yahoo. Now it would be easier for the startup "to make things happen faster and on a larger scale." The company also said that it will offer even more content for the subscribers with the help of Yahoo advertising and media guides. Browser video editing is not a new thing to Yahoo, as it has launched a Web-based video re-mixer earlier this year, working together with the University of California, Berkeley.

Yahoo`s aim in this recent acquirement is to use online video editing in order to make a distinction between this one and other video-sharing services. The technology will probably also become an advertising medium. In the last few years video sharing and viewing has become widely popular among the internet users around the world. Nielsen/NetRatings state that the most popular of this kind of sites is YouTube, which has grown 297 (!) percent in only half a year.