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Oracle Targets the Business Intelligence Market

Targeted at Oracle software, Business Intelligence Standard Edition integrates Technology from Siebel Business Analytics with Oracle`s existing BI and middleware. It includes an interface for accessing relational and OLAP data and dashboards, a spreadsheet add-in, a warehouse builder, a tool for application development, and a reports feature. Standard Edition is for sale now and runs $400 per named user.

While rival BI vendors offer similar features, Enterprise Edition is where Oracle expects to shine. Its centerpiece is the business analytics applications from Siebel Systems, which it acquired this year. While Standard Edition focuses on getting the most out of Oracle applications, Enterprise Edition uses the Siebel analytics applications to integrate data from several software sources. This includes databases from IBM, Microsoft, and Teradata, and applications from Siebel, Oracle, PeopleSoft and SAP.

In a demonstration that captured the essence of Oracle`s new Business Intelligence suites, Oracle official Adam Driver pretended to be a sales employee who comes to work and discovers revenues dipping in certain areas. Driver used Oracle Business Intelligence to pinpoint the weak clients and propose new sales opportunities. Business Objects and Cognos also feature such capabilities in their software.