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ibanana Content Synergy is Officially Under Way

ibanana integrated media inc., headed by Michael Hefferon, announced today its official launch as an entertainment company dedicated to developing and producing integrated content for Television, Web, Mobile and Gaming platforms. ibanana is responding to industry demand for dynamic content with digital media convergence, and developed a concept that utilizes the strengths and applications of each platform to develop inherent synergies.

ibanana embraces digital content creation by employing digital production technologies that utilize digital assets as building blocks of content for every form of media distribution. The company?s unique cross-platform production model significantly reduces costly duplication of resources, allowing for more competitive budgets and enhanced production values. Employing a cross-platform approach to distribution, ibanana creates synergies between these four key entertainment platforms. This approach in turn increases audience viewership and interaction, including strategic content windows with a multiple format approach, which creates inherent cross-marketing synergies and increased licensing opportunities.

?ibanana?s entertainment strategy links content with technology, establishing a powerful cross-platform synergy that engages and entertains the audience,? states CEO and Co-Founder Michael Hefferon. ?We are a media company focusing on integrated content production and rights exploitation for TELEVISION, WEB, MOBILE and GAMING platforms.? ?Creativity is key to the overall strategy? adds CCO and Co-Founder Bradley Cuttress. ?This is an exciting period in the evolution of how content is produced. Current technology has transformed the way we approach the integration and delivery of content across these four key distribution platforms.?