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Ancient Philosophies Aid Online Marketers

The battle over online traffic reaches new levels with firms in India turning to ancient philosophies of vaastu shastra and Chinese feng shui for help. Finding the exact balance for a webpage proved to be crucial when trying to attract online users, and these philosophies speak about balance in life and balance between a human and its environment ? in this case, his virtual environment.

"Just as the world comprises of the five basic elements, each Web site has five elements and these need to be in balance with one another," says Dr. Smita Narang, author of Web Vaastu, a new book that marries vaastu laws with the Internet. The new books proved to be very popular with businesses looking to improve their online venues. "Earth is the layout, fire is the color, air is the HTML, space is name of the Web site, and water is the font and graphics," says Narang, adding that each must be chosen carefully and strike a balance with the other.

After analyzing more than 500 websites, Narang who`s a vaastu expert, says that websites that are not designed according to vaastu rules will suffer from lower rates of traffic compared and will have a negative affect on business. As competition over online viewers continues, we will probably hear about new and innovative approaches to creating online attraction.