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Yahoo Offering Video Content Search System

The biggest Internet trend of our times is online video content, and millions of surfers are looking for the next best short clip on the net. There was a time, not long ago, when users looking for online video content turned to Yahoo, but now they turn to a different content provider. Yahoo lost a significant large number of online users to the Californian-based YouTube, and now Yahoo wants their customers back.

Yahoo is launching a new search system to search for video content. "Instead of having to discover individual videos one by one, once you have found a source you like, you can keep coming back," Jason Zajac, general manager of social media at Yahoo, said in a phone interview. Yahoo enables users to select channels that will sort video of different kinds, so finding a video you like is easier and much faster.

Yahoo wants users to think of the new system as saving channels on their TV. If they like the `shows` that are on one of the channels, then they can save it and search for new content later on. "It is really worthwhile to create something that people can go back to and not have to find all over again," said IDC analyst Josh Martin, who was briefed on Yahoo`s plans.