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Google Launched Checkout Payment System

It is now official. Google launched an online payment system, currently available for the United States only that aims at breaking PayPal`s stronghold on the market. Google said that its new system would make online shopping "faster, more convenient, and more secure." The new system is dubbed Checkout and will simplify online payment transactions for merchants and customers alike.

Users are able to create personal accounts that contain contact information, shipping address, and payment preferences. Those accounts will be used for every Checkout purchase the users make. That way the whole process is quicker and much more convenient. "By integrating the checkout process with search and advertising, we`re helping our users complete the cycle of searching, finding, and buying," Salar Kamangar, Vice President of Product Management at Google, said in a release. "Many shoppers decide what they want to buy by using search, but in the end they often don`t complete the transaction online because they find the checkout experience complex, inconvenient and uncertain."

Google will incorporate the new system into AdWords advertisements and on sites of participating merchants. According to Google, the new payment method keeps track of people`s purchases and compiles a history summary of their online shopping.