Top > Webmaster > 2006 > January > 2006-01-28

Keeping Online Customers Happy

When a business does well, regardless of whether they are based on the web or on land, there are only two groups of people that need to be thanked. For starters, their employees, who have probably spent hours configuring sites, databases and the like. And of course, the biggest thanks goes out to customers, as without customers most businesses would not last a week. One online casino site Across The Felt decided there is no better way to thank their users for a successful beginning to their business than to offer a free poker tournament with a prize pool of $500,000. All existing users will receive a token in their account that gains them access to the tournament. New users will be able to join as well. Most would think, with such a large prize pool, that the chances of winning would be astronomical or comparable to the chances of winning the lottery.

Across The Felt ensures this is not so. Two daily tournaments will be held each day until October 1, 2006. Each daily tournament will be limited to 500 entries. The winner of each daily tournament will get direct entry into the Main Event, to be held on October 1, 2006. What is the best part about the free-roll Main Event? It is also limited to 500 players. Two tournaments, both limited to 500 players, that is it. The online company believes that the tournament is the best way to say thank you to their existing players, and those who still plan to join the Across The Felt community. It?s important to give back to those who make companies who we are.

Across The Felt sets the bar in excellence with their target audience, the beginner player. Other sites have tried to clone the model AcrossTheFelt.com has formulated but it has been difficult for them to keep up with very innovative management team. This tournament will be a very difficult move for their competitors to grip in the ever competitive market of online gaming. When asked how their team will be able to top this event after it is done, Derek Andrucko, Director of Public Relations, says, ?We don?t need to be innovative when we listen eagerly to what our customers are asking of us. They will be sure to let us know how we can continue to make AcrossTheFelt.com their favorite place to play".