Top > Webmaster > 2006 > January > 2006-01-17

New e-Store Exclusively For National Geographic Lovers

If you have ever watched any of the amazing shows on the National Geographic channel, then you know that there is a world of wisdom that you can gain from watching any of their specials. Now National Geographic fans all over the world will have the ability to purchase the plethora of DVD`s the company has released through the newly constructed website. Web design and integration expert Siteworx has finished construction of a new online DVD store for National Geographic Home Entertainment at Shop NG Videos.com, an attractive and interactive site that enables viewers to search, view, and purchase entertainment and educational materials.

Customers can preview videos online, shop by price, subject, suggested gift ideas, and by special promotions. Integration with the legacy system of National Geographic Home Entertainment?s fulfillment center, Client Logic, allows secure ordering and tracking of products, newsletters subscriptions, and a host of other automated customer service functions. The online store also offers a DVD burn-on-demand feature so that customers can choose from a larger selection of older National Geographic films on DVD.

A central part of the initiative involved deployment of Axiom, a content management platform that makes it possible to store, retrieve, and publish categories of content and price them by product, volume, affinity, membership and other characteristics. With functions for e-commerce, integration, generation of outbound email marketing campaigns, and creation of real-time traffic reports, user-friendly Axiom was adapted to the needs of the organization rather than the other way around. As a result, the system is customized and is no larger or more complex than necessary.