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The Internet World As Per Gen Xers

Generation Xers constitute everyone born between the years of 1967-1977. This population has become known as the first generation of the new century. They have become the epitomy of the technologically inclined, growing up in a time when new developments allowed the use of computers and TV to mold them, and thus help define their skills and thought processes. In difference to the Boomer`s lifestyle choice championing an effervescent fidelity for consumption, Generation Xers have formally marked their territory. This territory is increasingly defined by "flex-time" and efficient business practices harnessing technology to increase productivity.

As Generation X steps forward to fill leadership posts vacated by Boomers enjoying their retirement, Xers find themselves on the cusp of a meaningful paradigm shift. It reflects their personal values which are heavily influenced by the desire to embrace efficient business practices while also pursuing the various passions in their lives. Take for example the role that the internet, and specifically the ability to transform raw data into ultimately valuable information, that Gen Xers have fully embraced. With the help of leading technological juggernauts like Google, Adobe, and Research in Motion work has been revolutionized in both how and where it can be done.

Following these advances, Generation Y the "children of the internet," are coming to age in their own right developing such things as pixel advertising. Popularized by Alex Tew`s "Million Dollar Homepage," pixel advertising acts as an internet billboard. Gen Xers have taken this concept a step further by developing content-specific pixel advertising that acts as a portal. Consider the practicality of Scuba Pixels, which seeks to transform the scuba diving search process from a random search-and-click method to one enabling scuba divers to simply navigate to one site with tremendous traffic. Conceptually, Scuba Pixels is something quite Gen X indeed, amalgamating a new technology to improve efficiency and fulfill that life balance need for some free time simultaneously. The question naturally comes to mind though, where will the tax revenue come from to support the Boomers with all the Xers on flex-time?