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Updated Contact Lists Brings in Clients

One of the easiest ways to ensure a companies success is to have the ability to reach perspective clients directly. This is generally done via post, email or telephone calls and has the ability to generate a broad range of customers. However, if contact lists are not up-to-date, it becomes difficult to communicate and discuss promotions with clients. Covente, Inc., a premier provider of strategic pipeline solutions for business to business, B2B, technology and services companies, today announced its new Validated Prospect Lists Development service. Since its founding in 1991, Covente has specialized in high-end Teleprospecting and strategic sales lead generation services for B2B high-tech and services companies. Covente?s new Validated Prospect Lists Development service is a part of its strategy to expand its services in areas that will help its clients more effectively build and maintain strong sales pipelines.

List quality is the number one issue that can jeopardize the success of any marketing campaign, with our Validated List Development services we improved the deliverability of a client?s direct mail campaign by over 95 percent and the efficiency of a teleprospecting campaign by 57 percent. B2B technology companies are realizing that they have to invest in list development and validation to insure it is accurate and up-to-date if they are going to show any significant ROI from their direct marketing programs.

According to the United States Postal Service, the quality of a list accounts for 40 percent of the success of a direct mail campaign. In businesses contact names, addresses and phone numbers will be outdated within 12 months. Therefore, data acquired from lists brokers is typically inaccurate and can severely impact the results produced by sales lead generation efforts such as direct mail, event promotion and teleprospecting campaigns. Covente?s new Validated Prospect Lists Development service overcomes these challenges by building a current list of contact names, titles, telephone numbers, addresses and email information validated via a telephone call on behalf of the Covente client.