Top > Webmaster > 2006 > February > 2006-02-13

PayPal Integration Center

PayPal is the payment method of choice for most eBay users, as well as other web shoppers. The company provides a secure and reliable way to shop with a multitude of options for payments and deposits into the account. It seems that PayPal will not only continue to succeed in its market, but will grow substantially over the next few years. PayPal had a record year in 2005, a trend the electronic payment provider is hoping to continue with a newly launched developer integration center. PayPal`s new integration center is an effort to make it easier for developers to understand and integrate PayPal into their applications.

The effort comes as Paypal faces the potential specter of a significant new entrant in the electronic payment market, search engine giant Google. Still, any new player in the electronic payments space would be up against a formidable competitor in the form of PayPal. At year end 2005, PayPal claims that it had 96.2 million total accounts. Its fourth quarter 2005 revenues were reported to have increased by 48 percent on a year over year basis to $304 million dollars. That translates into consumers spending $1,021 per second using PayPal during the last quarter of the year. The total value of all transactions on PayPal in 2005 was $27.5 billion dollars, up by 45 percent over 2004.

Developers are a key part of PayPal`s growth strategy. The integration center is intended to simply the knowledge base that enables developers to integrate PayPal into their applications. The Integration Center aims to provide a "handholding", end to end experience of how developers can get their integration accomplished across the various products in PayPal`s product lineup. Rather than have just a collection of documentation, the integration center provides a wizard type approach that show developers the proverbial light at the end of the tunnel.