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Yahoo Plans Biggest Change in Years

Yahoo`s position in the online market seems to be very satisfactory. With more people visiting the site each month than any other website on the net, you would think that Yahoo`s owners would be happy. However, this is not the case. Yahoo`s stock has dropped 30 percent in value during the last year, and it does not seem to change it`s tendency. Yahoo`s CEO said that the site is about to undergo the biggest change in five years, and that the new Yahoo will be "more focused and bring about change".

Yahoo`s biggest rival, Google, has fewer users visiting its site, but with revenue of $7.2 billion compared with Yahoo`s $4.5 billion, Yahoo has plenty to worry about. The biggest lose that Yahoo suffers from comes from the advertising market, where Google has complete dominance. Yahoo`s CEO believes that things were not being taken care of in time, and that this is a wake up call for the company. Two key executives are leaving, and many other changes are on the way.

Yahoo`s strong point, its search-engine, also suffered from Google`s progress. Google took an important share of Yahoo`s search market, and many former-Yahoo users are now searching through Google`s engine. The main issue is that Yahoo executives had no sense of urgency, and let things carry on by there own velocity, instead of creating more thrust, and pushing the company forward. According to analysts, the coming year is going to be challenging, and investors should not expect a sudden rise in stock value.