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Advertising By YouTube

A new advertising strategy is launched by YouTube. It will feature online video billboards to give businesses more tools to reach consumers. On the YouTube site, "participatory video ads" and branded content channels will allow companies to advertise their products and services.

Warner Brothers Records is the first to use the brand channel to promote Paris Hilton`s debut album "Paris" that arrives in stores these days. Paris`s participatory video ad was viewed 160,000 times in the first 12 hours since its upload. The branded content channel is where advertisers can customize their own space on YouTube to attract people with contests and videos. Some channels could operate as television, with advertisers offering programming as a sponsor.

YouTube`s senior director of marketing Julie Supan says that YouTube was thinking of the community and advertisers when developing the new advertising strategies. The goal was to find the balance between traditional online advertising and creative approaches that bring consumers into the process. "These new strategies don`t require additional bandwidth, technology or equipment, however, they require creative development from marketers," she said.