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Google Is Not The Last Word

It is widely agreed that Google has set the current standard for Web search, however some technologists say even better tools are on the horizon thanks to advances in artificial intelligence. Search is used by most of the people now, and considering Google`s breakthroughs in Web document analysis and Internet advertising, it can be easy to think this is as good as it gets. But some experts of artificial intelligence (AI) say that Google is not the end of history. Rather, its techniques are a baseline of where we`ll go next.

Proponents of AI techniques say that the day will come when people will be able to search for the plot of a novel, or list all the politicians who said something negative about the environment in the last five years. Techniques in AI such as natural language, object recognition and statistical machine learning will begin to stoke the imagination of Web searchers once again.

The experts are using AI to train computers not just to read words on the page, but make connections between those words and make inferences in the language. That way a search engine could think through and redefine relevance beyond the most popular page or the site with the most occurrences of keywords entered in a search box.