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Personal Online Shopper

Shopping for clothes online is not a new thing at all. This industry makes around $14 billion in annual sales. However, lately there are web companies who will even do the shopping for you. The more sophisticated sizing metrics offered by the latest wave of Internet apparel companies and Web sites is a selling point that may lure the busy, fed-up or hard-to-fit shopper. People that shop online frequently, complain that the annoying part of it is that you never know whether the clothes will actually fit. That makes them often to return the clothes.

And here the online shopping companies come in to help customers with unusual sizes and requirements. While Landsends, among the first to offer custom clothing online, allows shoppers to choose the type of wash for jeans and khakis, as well as details like rise and leg shape, and J.C. Penney and J. Crew offer online fit guides for bras and swimsuits, new Web sites MyShape and Zafu are taking sizing precision one step further.

MyShape, which has signed up nearly 13,000 users, in advance of its full launch in September, casts itself as personal shopper for the busy professional. After entering a series of measurements into the MyShape system, the shopper is presented with a shape-appropriate wardrobe from MyShape`s own inventory.