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Google Maps to Offer Coupons

Google Maps will now start to offer coupons from more than 12,000 advertisers for everything in an attempt to attract customers. Online Google, Yahoo, Microsoft and AOL maps have been competing to give the best offer in order to attract more eyeballs that can then be fed advertisements.

Google is the first to offer coupons, which not only appeal to cost-conscious consumers but also give advertisers a reliable way to gauge the success of an ad campaign. Gokul Rajaram, a product management director at Google says: "We believe this is going to be a nice way for merchants to understand the impact of their online presence and marketing on their offline sales".

Any business can sign up to offer coupons, at no charge, on Google Maps at Google`s Local Business Center. In addition, in coming months Google will begin offering the ability for businesses that purchase AdWords search-related keywords to send people who click on the ads to a page containing a coupon hosted by Google Maps.