Top > Webmaster > 2006 > August > 2006-08-15

Video Link Added To Google Homepage

Probably in order to attract more surfers, Google has added a video link to its homepage. The new link is part of a rearrange in which Google dropped links to its search engines for shopping, books and discussion groups, placing them in a dropdown box instead. The homepage now shows links to search the Web, images, video and news, and a link to its mapping service.

Since the link appeared, the traffic on Google Video increased enormously. According to ComScore Networks, in May Google accounted for more than 44 percent of all searches on the Web. In June Google confirmed that it`s testing an ad program for its video services. Under the limited test, a small number of creators of Google Video`s best content are running streaming ads at the end of videos.

Moreover, text advertising and the advertiser`s logo are shown above the video player. Clicking on either takes the viewer to the advertiser`s Web site. Recently Google made it easier to find movie trailers. Typing in a movie title and city would deliver at the top of search results links to the trailer, reviews and times and locations where the film is playing.