Microsoft Hardware Opens for Licensing
Microsoft is not only a software developer, but also a hardware producer. Third parties who are interested in licensing Microsoft`s hardware technologies are now able to do so, as Microsoft opens licensing on three different technologies. Microsoft`s "Tilt Wheel" technology enables keyboard and/or mice users to more easily maneuver their devices side to side and up and down. The Magnifier technology provides zoom in/out functionality. In addition, U2 is an auto sensing USB and PS2 technology that enables easier device connection.
David Kaefer, director of business development in Microsoft`s IP licensing group, explained that "This is really the first example of an attempt to put predictable programatized offerings out there with features that people are willing to pay price premiums for," Kaefer told Internet News website. End users will not even necessarily know that U2, Magnifier, or Tilt are Microsoft licensed entities. Kaefer explained that the hardware IP licensing initiative does not include a trademark-licensing component. As such, Microsoft branding is not being passed on. Kaefer expects that licensees can command a $10 to $15 premium on mice that include the newly opened Microsoft hardware IP. He explained that the Microsoft licensing cost would run between 30 and 35 cents a unit.
One particularly well known Microsoft Hardware technology is not being opened to licensing at this time: Microsoft`s Ergonomic keyboards. Kaefer noted that Microsoft does not have any plans at this time about licensing the keyboard technology, "but we encourage people to approach us with ideas."
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