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Berkeley Homes Uses the Net to Sell Houses

The Internet has become the solution for more and more homebuyers. Berkeley Homes, one of the top house builders and contractors, reports that many people found the internet to be very helpful in finding their new home. The company uses GOSS iCM software and delivers full content managed sites to back their presence in high quality housing development. The flexibility of the iCM platform has enabled the Berkeley Group to create additional sites quickly and easily. Using the Internet to communicate with potential customers has been an extremely successful strategy for the Berkeley Group who recently revitalized the Berkeley homes website.

The company?s sites use Flash technology to provide users with a rich interactive experience. The formation of micro sites has enabled the Group to provide high quality imagery of their new developments alongside detailed information. Home buying can be extremely stressful and people have little time on their hands and a very good idea of the kind of property they want in terms of location, specification and price. The Group?s micro sites deliver quality information to potential homebuyers who are able to see exactly what is available, using a medium that enables 24/7 access.

The Berkeley Group in partnership with GOSS has developed ?Comprehensive websites that are packed with features and functions, easy to use and navigate and with an attractive design,? says Lisa San. The sites, which include a simple registration process, are considered a pleasurable experience for the company?s customers. They are in effect designed to attract interest in the houses and plots available, and retain customers, while enabling sales offices to track potential prospects and get in touch with them to either arrange appointments or answer a customer?s queries.