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Free Marketing Calculation Guide Released

New guide for marketing calculation is freely distributed by the Atlanta search engine optimization company Prominent Placement. The guide is available for download at the company`s website. The guide offers an understandable well detailed scenario and a worksheets to help marketing professionals readily compare the return on investment for current and potential marketing expenditures.

?For all marketers, accountability ranks as job number 1. Prominent Placement?s goal with offering this guide is to help organizations objectively assess their marketing opportunities and expenditures so they can effectively align activities with results,? states Matt Williams, Prominent Placement?s Managing Partner. ?The ROI calculations in this guide can provide more than just a better website ROI from having an effective website promotion and website marketing strategy, but it can also help organizations assess their Internet marketing strategy, as well as their overall marketing strategy,? Williams adds.

?For some time now, the trend within marketing and promotion has been one of channel fragmentation ? a trend that will continue as new avenues and platforms are established and adopted. Ultimately, the basic challenge for marketers lies in properly calculating customer acquisition costs and ROI so that different channels can be directly compared in terms of efficiency and effectiveness,? notes Williams.