Top > Webmaster > 2005 > November > 2005-11-15

Zack Mandell joins SpiderSplat Consulting

One of the leading SEM (Search Engine Marketing) companies, SpiderSplat Consulting Inc., which specializes in Web Analytics Consulting, Targeted Keyword Advertising and organic Search Engine Optimization, has recently welcomed Zachary Mandell as Director of Strategic Development. The company feels that Mr. Mandell can contribute a great deal of experience and knowledge to the firm.

Eric Melin, SpiderSplat`s CEO, is looking forward to Mr. Mandell helping guide SpiderSplat down the road of utilizing its proprietary tools and knowledge to create services and products that move beyond standard consulting relationships. One such role is management of the PPC search engine site and software, PositionClick. According to SpiderSplat President Eric Melin. `We have two priorities for Mr. Mandell. First, we need him to leverage his background of working with agencies to redefine the current programs from a standard reseller to one that involves long term partnerships. Secondly, we are making a strategic decision to own, market and operate our own PPC Search Engine, and Mr. Mandell will spear head this initiative through the established search engine property PositionClick.`

Zack Mandell is a native of Ohio and has most recently been employed as a senior product analyst by BlueStreak Inc. in Providence RI. Mr. Mandell earned a degree in political science as well as an MBA (Entrepreneurship) from George Washington University in Washington DC. Prior to working with BlueStreak Mr. Mandell co-founded Internet Search Marketing firm, Rawhide Internet Services in 1998. The Rawhide Corporation grew annual revenues to nearly $10 Million and was recently acquired by eXact Advertising.