New iPod Downloads from Burger King

With the release of Apple`s iPod, the device is quickly becoming a major ad medium. Burger King is now sponsoring a set of comedic ad shorts which can be downloaded and played on the new video iPod, according to reports by Heavy. The iPod video is obviously bringing large companies another outlet for advertising their products.

The Burger King sponsorship entails a branded page for video files specially encoded for video iPods. Not only is the marketer the sponsor, but it`s also part of the content. Currently, four user-created shorts have been placed on the Heavy site.

The response was so favorable that Heavy co-CEO Simon Assaad told Media Post they want to do similar types of promotions each month. The first of the spots, which went live Thursday, features a Heavy user driving up to a McDonald`s drive-through window dressed as the King, with a royal robe and the plastic mask, and demanding a Whopper. Assaad said that in the future, Heavy hopes to incorporate more user-created content into sponsorship deals.

                                 

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