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Europe Gets HDTV

HDTV is becoming a very popular form of television media. It may even be the most popular media form around. Europe, and more specifically Germany, has joined the HDTV family.

ProSiebenSat.1 launched high-definition television in Germany on Wednesday, becoming Europe`s first major broadcaster to transmit using the high-resolution format. The free-to-air broadcaster plans to show selected programs in HDTV on its two main channels, ProSieben and Sat.1.

ProSieben Chief Executive Guillaume de Posch tells Reuters that the company would invest about 3 million euros a year in HDTV programming and transmission. `It will take us three to five years to make it profitable,` de Posch says on the sidelines of the official launch at the annual Medientage media event in Munich.