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New Video Ad Format from Vive Network

A provider of online serving and multimedia solutions, Vive Network, Inc., has released a new video ad format. The format enables weblogs publishers to acquire additional revenue stream by leveraging their quality audience and content.

Online video advertising represents a large part of the projected growth for the online video ad industry. A recent December 2005 report from the ComScore reveals people between the ages of 35 and 54 years old accounted for more than 45 percent of all video watched over the Internet in August, 05. For the 25 to 34 year olds, it was 12 percent more likely than the average Web user to watch streaming video. Online video poses an increasingly rich opportunity for both interactive advertisers and publishers.

`We are pleased to offer a simple solution for bloggers to monetize their blog with online video ads,` said David Lee, President, Vive Network. `Qualified users simply copy and paste a block of HTML and targeted video ads will start show up. As advertisers are discovering blogs as effective targeted channel, the solution provides great opportunity for advertisers to capitalize on what is now a mainstream audience.`