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Dallas Cowboys Get `Spins`

Spinner Networks and C I Host, an international leader in data center operations and Web hosting, have formed a strong partnership to feature C I Host ads during football games for the Dallas Cowboys. This merger`s aim is to market this innovation to its Web hosting clients. The ads, or `spins` as they are called, can be placed beneath the normal picture when there is a calm field during the game with no action. This is enabled by the television proportioning its format to slide these ads into place.

Spinner Networks developed a software system to run on PCs that allows the advertiser to update spots from the desktop. Local ads can be designed to augment or complement specific national ad campaigns. Additionally, the system generates an immediate log of activity, tracking viewership and responses to ads - faster than other advertising media.

C I Host has created a new ad campaign specifically for this cutting edge marketing technology. These spins will run during the Dallas Cowboys game. The spins allow C I Host or any advertiser to make changes to their ads right up until the scheduled airtime, for last-second product or price changes based on market conditions.

`C I Host and Spinner Network will provide this option to our clientele, making TV advertising affordable for the first time for most of them,` Christopher Faulkner said. `It is a perfect blend of innovative marketing with cool Internet technology.`