O`Neill Website Launched

Jack O`Neill, founder of O`Neill, Inc., invented the first surfing wetsuit over 50 years ago. Recently 2Advanced Studios and O`Neill Inc. have decided on a joint venture to create an official website offering users a new design and completely dynamic experience. The website is planned to be interactive, with exciting content, media, and e-commerce features, while offering all of the O`Neill products available today.

`We wanted a single website that offered an engaging experience and
centralized product content to our customers worldwide,` said Bret Muhlitner, Director of Marketing for O`Neill, Inc. `2Advanced Studios not only delivered on these goals, they substantially bolstered our online market presence. The added interactive features and an innovative design went beyond our overall expectations.`

To address O`Neill`s growing array of products, content and gear, 2Advanced
Studios developed dedicated sections for each of the sports genres that
O`Neill caters to. Therefore, visitors surfing various sub-sections of the site now encounter entirely distinctive designs in each category. Providing visitors with continually fresh stimuli in this manner encourages them to browse throughout the entire website, fully exploring the breadth of content and thus reinforces O`Neill`s content strategy. Additionally, the website tackles the challenge of delineating content between genders by offering completely unique experiences for both Juniors(Women) and Men.

`Our goal was to create a cutting-edge design synonymous with the youthful,
carefree vibe of the action sports industry,` said Shane Mielke, Creative
Director for 2Advanced Studios. `We succeeded by delivering a highly
interactive experience that is engaging, fun, and unpredictable. Visitors havebeen empowered with more control over their experience and benefit from
many new features.`

                                 

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