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Yahoo! Launches New Beta Publisher Network

Yahoo! Inc., a leading global Internet company, today announced that it is extending the Yahoo! Publisher Network in the U.S. to small- and medium-sized web sites. This will allow the broader publishing community to take advantage of Yahoo!s relevant advertising products as well as quality content through an easy-to-use self-serve platform.

Initially available in the U.S. through an invitation-only beta, the Yahoo! Publisher Network self-serve platform will allow webmasters to sign up online for Yahoo! advertising products and receive fast, easy access to other syndicated Yahoo! content and products. Through the new platform, small- and medium-sized publishers will now have access to the same large advertising network, content and applications capabilities that Yahoo! uses while working with the world`s biggest, brand-name publishers.

The first advertising product Yahoo! will be offering through the beta is its Content Match(tm) contextual listings. Content Match enables publishers to place Yahoo!s contextually-relevant listings on their sites and receive a share of the revenue generated by them. Already proven on Yahoo!s large distribution sites, Content Match can help small- and medium-sized publishers monetize valuable site inventory and provide additional qualified leads to Yahoo! advertisers.