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Ask Jeeves Launches Sponsored Listings

Ask Jeeves recently announced Ask Jeeves Sponsored Listings, a new search advertising product that will allow advertisers to more effectively purchase, manage and optimize campaigns on Ask Jeeves and its advertising syndication network.

"The growth of search engine advertising is attributed to its unique targeting abilities, high degree of relevance, mass reach for advertisers and strong return on investment, and we look forward to more efficiently providing these benefits to our advertisers through a new automated system," said Paul Gardi, the newly-appointed executive vice president and general manager of IAC Advertising Solutions.

Key advertiser benefits include: - Premium placement on Ask Jeeves and its syndication network - Low spend minimum that enables both large and small advertisers to purchase search advertising via a self-service system - Increased visibility into campaign performance, enabling more effective management of campaigns