Moreover Technologies Announces Intelligent Delivery
Advantages of Aggregation With the continued explosion of online news, content aggregation is becoming the most popular delivery model because it saves time, compared to manually acquiring content from individual publications, and ensures a comprehensive view into news by topic, not publication. As proof of this, a recent Nielsen//NetRatings report, Top 20 Online Current Events &, Global News Destinations, confirmed that Q2 2004 was the first time an aggregated news source, Yahoo! News, was more visited than any individual news publication site such as CNN.com and USAToday.com. Its clear that the aggregated news model is rapidly becoming the preferred method of online consumer news consumption, said Jim Pitkow, chief executive officer and president of Moreover Technologies. Moreover is the behind-the-scenes leader in aggregated news delivery, powering billions of aggregated headlines each month through our distribution network. By quickly aggregating content from thousands of the most relevant and reliable online sources, Moreover free RSS news feeds provide a convenient view into breaking news and current awareness. News articles are aggregated from an expansive list of publications contained in the consumer version of the Moreover CI-Metabase, including premium international and regional news sites, corporate websites, government press pages, and discussion boards. Intelligent Advertising Delivery Delivering contextual advertising through RSS news feeds presents some unique challenges. RSS feeds are most often viewed in a reader program that retrieves articles on a regular time interval and displays them sequentially, much like email. By working closely with the developers of leading RSS readers, Moreover is able to intelligently deliver contextual advertisements through RSS without filling a news folder with advertisements every time a feed is refreshed. As a pioneer in utilizing XML and a co-author of the RSS 1.0 standard, weve been extremely careful to ensure that the rights of end users are respected, said Jim Pitkow, chief executive officer and president of Moreover Technologies. By intelligently understanding how contextual advertising is delivered and displayed in various RSS readers, Moreover is able to provide the highest-quality aggregated news without spamming a feed with useless advertisements. Availability A complete listing of Moreover free RSS news feeds and links to compatible RSS news readers can be found online at www.moreover.com/rss. Moreover also offers free advertising supported news feeds for display on non-commercial websites in JavaScript format. For corporations or users that require more robust news solutions without contextual advertising, Moreover offers the Connected Intelligence line of current awareness solutions.
Related News:
