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Dotomi Adds Right Media Properties To Extensive Publisher Network

The company will incorporate Dotomi Direct Messaging(tm) into Right Media`s network to deliver personalized ad banners to all of the company`s publisher sites.

Dotomi brings new value to a publisher`s banner inventory by delivering impressions that have a positive impact on their visitors. Direct Messages appear in the publisher`s standard banner real estate with one major difference - the banners are personal one-to-one messages sent directly from marketers to consumers. Because Dotomi Direct Messaging is opt-in only, consumers will only receive messages from their chosen marketers, further enhancing the value of each banner. Dotomi`s position is to treat consumers with dignity, respect and humor to strengthen customer-marketer relationships.

"Dotomi Direct Messaging brings substantial value to online publishers by maximizing the value of their ad inventory and making a user`s experience more relevant," said John Federman, President and CEO of Dotomi. "Direct Messaging offers consumers an easier and less intrusive way to receive information that is most important to them, without violating their sense of privacy and security. We are happy to be working with Right Media to offer advertisers and publishers a better way to directly communicate with their online customers and subscribers."

Direct Messaging is certified by the TRUSTe Privacy Seal Program, insuring that a customer`s personal data stays with the marketer and is never shared with the publisher or even Dotomi. Through Direct Messaging, Dotomi and Right Media are helping marketers reach their consumers in an effective manner while protecting their data and respecting their privacy.

"Dotomi and Right Media both strongly believe that the interests of online publishers, advertisers and the consumer should be aligned," said Michael Walrath, CEO of Right Media. "We are committed to improving the experience for consumers online by working with partners such as Dotomi who share our values. Working with Dotomi expands our ability to deliver advertising the consumer wants to receive on our publisher sites. This greatly enhances the value of their banner real estate and helps advertisers achieve maximum results from their marketing campaigns."