Top > Webmaster > 2004 > October > 2004-10-11

Traffic Mentor has Changed its Name to Telic Media

Telic Media (formerly TrafficMentor) was founded over two years ago by former executives at Overture, the premier pay-per-click search engine on the internet. Together, the partners of Telic Media helped build the product management, technology, sales and marketing functions of Overture. As such, they bring a search engine insiders experience and knowledge to maximizing their clients search engine visibility.
Traffic Mentor has changed its name we`re now called Telic Media. Why? Simply put, there was confusion between our company and a multi-level marketing firm that refused to part with the trafficmentor.com domain. In the search for a new identity, we wanted a name that signaled our core values.

Telic means "purposeful" or "directed", which gets to the heart of our mission: building our clients` online businesses through purposeful and directed search engine marketing efforts.

Telic Media combines a rigorous analytical approach (the "telic" part), coupled with an experienced insider`s knowledge of effective search engine marketing (the "media" part). "Telic Media" is to the point, it`s short and memorable, and we don`t have to compete with another company for the domain!

And remember, only the name is changing. We are the same people dedicated to providing the same outstanding service and achieving the same outstanding results for our clients.

Additionally, we are happy to welcome William Handsfield, our newest Account Manager. Will joins us from KB Homes, and will be assisting our clients in Pay Per Click Campaign Management. He joins Patrick Aitken in serving PPC clients with a results-oriented approach and a dedication to great client service. Also joining our team are Ben Golsalves and Naushad Ali. Ben is a very experienced Search Engine Optimization expert, and Naushad will be assisting Ben in building links to client websites.