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Google Defies Its Own Philosophy?

Googles corporate Ten things Google has found to be true outlines some of Googles core philosophy and strategies, some of which may contradict several of the search giants recent additions and acquisitions.

It`s best to do one thing really, really well. Google does search. Google does not do horoscopes, financial advice or chat. With the largest research group in the world focused exclusively on solving search problems, Google knows what it does well and how it could be done better, wrote Googles corporate information page.

Dont forget anything Google.
Blogger In February of 2003, Google acquired Pyra Labs, owner of Blogger.com. Googles Blogger service has now taken off, and is part of the Google empire. We liked Google a lot. And they liked blogs. So we were amenable to the idea. And it worked out nicely wrote Bloggers About Us page.Picasa Google struck again and acquired Picasa, Inc. in July of 2004. "Picasa is an innovator in the field of digital photography, and we`re excited that the Picasa team is joining Google." said Jonathan Rosenberg, vice president, Product Management. Picasa is downloadable software which allows users to organize digital photographs.Gmail Yet another one of Googles rapidly growing endeavors is the newly developed Gmail. The new application allots users an unprecedented 1GB of email storage space, and is free for users. Gmail is currently at an invitation-only basis, but as Google continues to increase the number of invitations it allows users to issue, the service is quickly becoming public. Many privacy advocates are concerned Googles new email service might violate privacy rights because Google scans every message so it can deliver relevant text ads.

I thought Google just did search? Although Gmail contains some features driven by Googles search technology, its still an email application, not a search engine. And although Picasa may help users organize photos more efficiently, its certainly not in tune with Googles philosophy. It`s best to do one thing really, really well.

Then theres Blogger. Blogger certainly doesnt sound like a project from a company focused exclusively on solving search problems.

I infer from the contradictory statements coming out of Google that the company may be the next Yahoo, delivering up everything under the sun. But then again, Google is public, and maybe thats what the investors want.