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Soyuz Vicran Decides To Sponsor Ice Hockey

Soyuz Victan, the third largest branded vodka producer, announced that its SV vodka brand would be the official sponsor of the U.S National Men`s Ice Hockey Team. The company will launch SV Supreme vodka in the U.S. later this year, as its first entry in the American market.

Soyuz-Victan will aggressively display its sponsorship of Team USA during the World Ice Hockey Championships, to be held in Riga, Latvia, May 5-21. The company is an official sponsor of the World Championships, as well as the Russian Hockey Federation, the Russian National Hockey Team and the Russian Hockey Championships.

"Ice hockey is a critical element in our marketing programs in Europe," said Yaroslav Bondarenko, Director of Export Marketing, "and we are pleased to be able to extend our sponsorships into the American market to support the impending launch of our products. The SV logo now will proudly be displayed on helmets and jerseys of two of the top contending teams (USA and Russia) in the world championship games."