Top > Sport > 2005 > December > 2005-12-18

Bobcats to Name New Home

The Charlotte Bobcats has recently announced that the organization has hired the Services of a sales agency called Team Services for marketing the naming rights to their brand new Arena. The Charlotte Bobcats Arena (as it?s called now) is located closer to the city`s center right at the heart of Uptown Charlotte. Aside from than the Bobcats the Arena is also home to the Charlotte Sting of the WNBA and minor league hockey`s Charlotte Checkers of the ECHL.

Robert L. Johnson the majority owner of the Bobcats said, ?Team Services adds a new dimension to our search for the right fit for a naming rights partner. Fred and E.J. (Team Services co-founders) bring expertise which will strengthen our naming rights marketing effort both regionally and nationally. I look forward to personally working together with them and my executive team in Charlotte on this effort?.

E.J. Narcise, Team Services co-founder also commented on the joint venture saying, ?We will be building a partnership program that will take advantage of all the unique qualities of the team and the distinctive venue it has developed. The vibrancy of the ownership of this team, along with the continued growth of Charlotte and the surrounding Carolinas region makes this a very special corporate marketing opportunity?.