On September 6 it was discovered that the databases of the popular online role-playing game "Second Life" were invaded by hackers. 650,000 player names, addresses, and passwords were accessed, which made the developer to order all players to change their log-ins.

Insights into customer behavior have been analyzed through databases for decades. Databases have typically been viewed as a way to efficiently store and retrieve customer contact information, which could later be used to pinpoint the exact circumstance and moment when a consumer is most likely to make a purchase.