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Educational Entertainment Courtesy of Sesame Workshop

The Sesame Workshop has long been providing parents and children with educational entertainment and innovative children`s media, including the massively successful and world renowned "Sesame Street" show. Since1968, this non-profit organization has dedicated itself to helping children reach their full potential and assist in understanding the many complexes of life experienced in early childhood, and this mission is yet to fall short.

The Sesame Workshop has managed to integrate learning and technology in a form that can be accessed by parents and children on the go, in the midst of their busy, routine lives. As an attempt to join the revolution in media, Sesame Street is now available as a series of free podcasts downloaded via iTunes. According to Glenda Ravelle, vice president for research and creative development and digital media at Sesame Workshop. "Parents and kids have such busy lives these days, there just isn`t that much time in anyone`s daily routine to sit and watch television. If we can get this to them in a form they can use whenever they have a spare moment together, they will use it and we have a better chance of kids learning."

Much cell-phone and children development research, conducted by the Sesame Workshop and external bodies alike, has proven that shorter and more mobile content allows for a higher chance of parents and children watching it together, which in turn allows children a better grasp and interpretation of what they are viewing. The results have so far been phenomenal; parents are raving about their new pacifying solution for potentially noisy supermarket incidents and embarrassing restaurant moments. And with content covering everything from vocabulary building and understanding the newspaper, the kids are just as thrilled.