Top > Entertainment > 2006 > October > 2006-10-19

Elvis Strikes a deal

Elvis is back with Sun Records just moments before the yearlong commemoration of the 30th anniversary of his death, as part of a licensing agreement between Elvis Presley Enterprises Inc., owner of the historic label and the singer`s estate. The deal, for undisclosed terms, allows Nashville-based Sun Entertainment to use Elvis` name, image and likeness for a broad range of commemorative retail products.

Presley`s first recordings were with Sun Records, which sold its Elvis recording catalog to RCA Victor in the fall of 1955 as Presley was on his way to stardom. The fruits of the reunion should be available to the public later on this year, through a number of retail outlets and online retailers.

Sun Entertainment, who may use this opportunity to introduce Elvis to a new generation of fans, is a subsidiary of Sun Entertainment Holding Corp., which trades on the Pink Sheets under the SETHF ticker. During the first half of this year, the company posted earnings of almost $520,000 on revenue of $1.6 million.