Top > Entertainment > 2006 > June > 2006-06-15

Casino Entertainment Just Got Better

Maxim Magazine one of the most entertaining men`s magazines in the world, has just signed a deal with real estate developer Concord Wilshire Partners LLC to lend their names to a new casino on the Las Vegas strip. The casino, which will be called Maxim Hotel & Casino, will be one of the hottest spots for male entertainment on the strip. With a 60,000-square foot casino floor and over 2,300 hundred rooms, this $1.2 billion dollar casino resort is sure to be a hit.

Maxim Magazine, published by Dennis Publishing Inc, will be receiving licensing fees from the operation of the casino once it is opened in 2010. Aside from the plethora of rooms and the huge casino floor, this new Vegas entertainment Mecca will contain 3,000-seat concert venue, a spa, pools, retail stores, restaurants and of course the Maxim Lounge nightclub, which will probably be packed with the biggest celebs in the entertainment industry.

The hotel will begin construction in late 2007 just north of the Circus Circus Hotel and Casino. Considering how popular Maxim around the globe, the new gambling venue is sure to bring in the crowds. Currently, in the US alone, Maxim services about 13.7 million readers. With loads of high quality entertainment in every issue, this magazine is not only a big hit with the men, but has found a niche with women as well.