Top > Entertainment > 2006 > January > 2006-01-15

Scooop Brings You the Hottest News

There is a new kind of media site on the web, if you haven`t heard about it already. Scooop, a consumer generated media site, where the public has control over the news content, gained its 1,500th member correspondent within just two months of its launch. Now you, too, can find the hottest news on the web by visiting Scooop!

`We knew we were going to get a huge amount of traffic,` says Bob Cefail, Chairman of InTouch Media Group, which launched Scooop, `but we didn?t think over 100,000 people would come to the site in such a short amount of time. The numbers just keep going up everyday as well.` People are attracted to the unique site by the surprising news posts Scooop correspondents find and place on the site. Scooop visitors also come to the site to participate in the `Hot Topics Poll` that runs weekly. Scooop has taken on such subjects as the illegal immigration, oil company price gauging, online gambling in the U.S., Spying on U.S. citizens, and many other subjects that are controversial.

Bob Cefail, Chairman of In Touch Media Group, says the company made the decision to move forward on Scooop after successfully developing marketing services designed to harness the power of consumer generated media. `The rise of blogging across America points the fact that people want to participate in the news making process, not just be spectators.` In Touch Media Group, a leading supplier of online marketing services, created the Scooop after completing a nationwide market research study, which revealed a huge demand for a new type of media outlet where consumers dictate the site content.