Presidential Wine Club Cruise

A leading provider of brand extensions for cruise lines, hotels and airlines, Hospitality Brands, Inc., has succesfully completed its first Presidential Wine Club cruise in conjunction with Carnival Cruise Lines. The cruise, held December 4th - 10th, 2005 onboard the Carnival Liberty, the cruise line`s newest vessel, sailed from Fort Lauderdale to the Western Caribbean. Hundreds of wine aficionados were onboard, along with representatives of the travel press, renowned wine experts, and wine makers who conducted a wide range of tastings and seminars. The cruise was personally hosted by President and CEO of Carnival Cruise Lines, Bob Dickinson.

HBI, as the administrator of the Presidential Wine Club for Carnival, worked closely with Carnival on the development and implementation of the wine cruise. HBI`s parent company, WSN Systems Corporation, provided logistical support for the cruise, including the shipping and delivery of the $80,000 in fine wines and champagnes that were poured during the six-day cruise. `This cruise was a lot of work,` notes Alan Abrams, Vice President of Wine Programs for HBI, `but it was truly a labor of love for all involved. We had a great time, and based on the feedback we`ve received, so did the guests and sponsors.`

`The first Presidential Wine Club Cruise was perhaps the most ambitious wine event ever held onboard a cruise ship,` says Edie Bornstein, Vice President of Business Development for Carnival Cruise Lines. `With over a dozen events over six days, thousands of bottles of wine to serve and hundreds of participants, our shore-side and onboard teams worked overtime to pull this off. And by all accounts, they did.`

                                 

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