Top > Entertainment > 2006 > February > 2006-02-27

New `3 Minute Gig,` Brings New British Music to iPod

Chi-Chi Ekweozor, 27, a British female singer songwriter from Manchester, has created the 3 Minute Gig. This new program is a video podcast showcasing live music from the best British bands that are new or emerging after being inspired by Rocketboom, the overnight success of cult US video podcast.

Since Apple`s launch of the video iPod last October, there has been a huge increase in the demand for user produced video content. The idea behind Real Fresh TV, the website behind the 3 Minute Gig, is to create a TV show out of an evening of live entertainment, both as a memento for the musicians and fans that made it possible and for posterity.

The 3 Minute Gig focuses on delivering live music entertainment in short, snack size chunks. A film crew captures all the excitement of a rock concert in a reputable live music venue in Manchester. During the course of the evening, interviews are recorded with the performers and the ensuing convivial atmosphere captured to tape. The entire event is then edited into 3 minutes and the resulting video podcast made available on Apple`s iTunes Music Store. The video can also be downloaded from Real Fresh TV`s website in a format suitable for playback on Apple?s iPod, Sony`s PlayStation Portable (PSP), 3G mobile phones, Pocket PCs, smartphones and PDAs. It is also distributed on P2P networks using BitTorrent file-sharing technology and as a mobile podcast.