Top > Entertainment > 2006 > February > 2006-02-20

HBO Mobile and Viewpoint Join Forces

Viewpoint Creative and HBO Mobile have recently joined forces. Viewpoint completed an identity package for HBO Mobile. Scheduled to begin broadcasting internationally in early 2006, the network will carry original programming to mobile phones.

Viewpoint Creative is an award-winning creative services firm providing clients with an exceptional range of advertising and design solutions to promote their brands. From concept to completion, Viewpoint Creative delivers extensive national and international experience in television, print and radio production. Clients include Madison Square Garden Networks, WE TV, OLN, Shop at home Network, Court TV, Cinemax, Showtime, HBO, Discovery Networks, ESPN, Travel Channel, DIRECTV, FX, SciFi Channel, PBS, and AETN International.

`Our goal in creating this brand package,` commented Viewpoint Creative Designer, Jonny Ouelette, `was to maintain a very simple and bold design that can be easily read on a mobile phone, but at the same time is fun and interesting. We achieved this through the use of a strong, basic and bright color palette and an energetic treatment of our graphics.` The identity package, produced by Viewpoint Creative in five different languages, includes network ID`s, opens, next-ons and wallpaper.