New Celebrities thanks to Web and Reality TV

The entertainment industry provides new stars and celebrities every day. In the UK this trend is particularly fashionable. The competitive tabloid press requires a constant supply of entertainment stars and celebrities. "We don`t really care how they became famous," said Boyd Hilton, television editor of Heat, the country`s top entertainment magazine.

The rise of the instant star and the increasingly ephemeral nature of celebrity pose a challenge to television`s traditional measures of talent. So it doesn`t surprise anyone that one of the most popular sessions at the Edinburgh festival was a panel discussion Psychologist Marisa Peer says there has been a deep change in the nature of entertainment celebrity. She says the public is used to iconic entertainment stars like Elizabeth Taylor that they could never be like. And now the audiences like celebrities that are like them.

A great challenge to TV and its notions of celebrity may come from technology. Video-sharing sites like YouTube and Google Video mean that homemade clips can be seen by millions, creating instant global phenomenon. Marissa Mayer, Google Inc.`s vice president of search products and user experience said to an entertainment magazine: "In this type of world, everyone is a celebrity, told delegates during another session Saturday. You can thank us for it or not, but it does cause things like a David Hasselhoff video to be the biggest video in the world."

                                 

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