Top > Entertainment > 2005 > September > 2005-09-16

Mediaguide and Almighty Combine Retail Information

Mediaguide, a radio airplay company which electronically monitors college, non-commercial and commercial radio airplay across more than 2,500 stations, has teamed up with The Almighty Institute of Music Retail. Almighty`s extensive database of more than 16,000 U.S. music retail outlets will be used to offer musical artists and professionals in this industry the capability to connect their radio airplay with the retail music stores the airplay affects. This latest development marks the next stage of integration between Mediaguide and the Almighty Retail database. The first step - implemented earlier this year - allows Almighty Retail users to view the play lists of Mediaguide-monitored stations by simply clicking on the call letters listed under `Radio That Impacts Sales` on stores profiled in the Almighty database. `We are psyched to have partnered with Mediaguide`s excellent airplay monitoring service to create the first and only way to directly tie a song`s airplay to the stores affected by it,` said Clark Benson, Almighty founder/CEO. `At Mediaguide, we are dedicated to delivering the best airplay data available anywhere, but we know that airplay information alone does not answer all of the business questions that our clients face,` added Paul E. Wright, Vice President of Music Business Development for Mediaguide. `By connecting MusicMonitor to the powerful retail database of Almighty, we can provide clients with a single location to link their college, non-commercial or commercial radio resources directly to sales. We are very excited to work with Almighty to serve our clients` overall information needs.`