`Good Character` Focus for New Site
In today`s world, building good character is not easy. Considering who we have for role models these days, it is easy to understand why. Lying, cheating, stealing, rude and careless behavior, as well as disrespect, selfishness, and disregard to the feelings of others has been making the world go round lately. But Dr. Mike Thomson of the organization, `It`s All About Character, Inc.,` believes there is still hope. `Believe it or not good character still exists and is in very high demand! Parents want it from their kids, employers want it from their employees, and coaches want it from their athletes... But good character is not easy! In fact, the true test of good character is making good choices EVEN when no one is watching. It`s a self-discipline that needs to be reinforced, encouraged and rewarded,` said IAAC Chairman Dr. Mike Thomson.
It`s All About Character, Inc. has just launched a new web site to provide the very tools needed to help businesses, organizations, teachers, parents, and individuals build stronger character traits in any environment. Through a mix of books, videos, podcasts and blogs ? It`s All About Character is spreading the word that Good Character Choices equals good people and great lives.
With both free and fee materials, visitors can find quick and easy techniques to establish and maintain strong character in individuals of any age, and in any occupation. `I`ve talked to more than 1.5 million people over the years as a professional speaker,` said Dr. Mike. `There are a lot of people out there making good choices! Sadly, you just don`t hear their stories. When an individual is struggling between good and poor choices - and they`re surrounded by examples of poor choices - what do you think they`re going to do? Follow the leader, right? BUT, when we work with people and provide the tools they need to do a `gut check` - it`s amazing to see the light come on... it`s the validation they`ve been looking for to challenge themselves to constantly take the high road. That`s the rewarding part for IAAC - seeing people make good choices and feel good about themselves and the choices they`ve made.`
`It seems a shame to say that making the choice not to cheat, steal or lie is almost considered counter-culture these days from what you hear on the news,` commented IAAC President and CEO, Ken Mangold. `However, the response to our programs in homes, schools and businesses has been so positive and measurable - we decided to share our strategies online to hopefully impact as many people as possible.`
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